NOURISH NOODLES
SPRING 2023
BRIEF
I was tasked with designing a modular logo for a fictional food company, as well as creating a short animation to showcase the logo. I decided to create a logo for a plant-based instant ramen company, settling on the name: Nourish Noodles.
MOODBOARD
While browsing through logos, I was attracted to those that utilized thick lines to form shapes. I found that noodles (especially ramen) are commonly represented by curved lines, while plants are commonly represented by the outline of leaves.
SKETCHES
I wanted the noodle and plant elements in the logo to be instantly recognizable, so I experimented with creating silhouettes that combined the two, whether it involved a soup spoon, the initials of the company, or steam rising from a piping-hot bowl of ramen.
FINAL LOGO DESIGN
I liked the overall shape and imagery of the 6th sketch, but it felt too busy. To simplify things, I trimmed the bottom of the bowl to create a yin-yang-like container composed of the leaves and noodles. In terms of color and type, I chose a burnt orange color palette and a sans-serif typeface to convey a sense of warmth and comfort.
STORYBOARD
Plant-based ingredients is one of the defining characteristics of Nourish Noodles, so I established the leaf as the introductory object in the animation. From there, I created simple transitions to reveal the final logo and logotype.
FINAL LOGO ANIMATION